Many business owners use Instagram to market their products, unfortunately, only a few really take off. Does it mean that Instagram marketing is not effective? The answer is no. Promoting your brands on Instagram can be very profitable as long as you do it right. To prove this statement, this article will show you how 3 small brands manage can soar up high by promoting their products on Instagram.
If you are a startup company, it is better to learn from small brands’ success stories rather than from huge and developed products. We all know that big brands like Starbucks and Nike have strengthened their online presence by using Instagram. So, why don’t we look up to them? Well, of course, you can learn something from them too. However, they already have reputable names before jumping to Instagram.
These small brands are different. Some of them crawled their way up in Instagram. Some of them started somewhere else and increase their profit from this social media. Here are 3 useful tips from them that you can follow.
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Bon Puf – Post Pretty Pictures
Bon Puf is a cotton candy business which started by one woman and has garnered 6000 Instagram followers in the first year only. Now, Bon Puf has more than 18.000 followers. The key to her strong Instagram presence is by posting pretty pictures. All of her pictures describe her business really well, it's full color and very attractive.
Instagram is all about pictures. So, if you want people to notice your product, make sure you post great pictures. Bon Puf has proved the effectiveness of this technique. This year, Bon Puf is invited to serve her cotton candy at this year’s Grammy after-party.
Sweet Pure Honey – Bow Down to the Power of Hashtags
Stella Sehn built her honey empire from zero. But now, she produces honey-based natural products and ships them to her customer all over the world. Her success is possible because of hard work and Instagram hashtags.
She started her hashtags journey with #honey and posted related pictures. Then, she found out that some hashtags will generate more visitors and followers. She realized that Instagram hashtags are very powerful online advertising. It can bring so many people to your post and give you more recognition. However, make sure you research which hashtags will invite more followers, and try to make unique hashtags to distinguish you from other brands.
Peridot Sweets – Connect to Other Platforms
If you have a culinary business, posting pretty Instagram pictures of your products must be incorporated into your business strategy. But one platform is never enough, you must expand your online presence to other social media. This strategy is the recipe for success for Peridot Sweets, a Vegas-based bakery.
Peridot Sweets has a presentable website and they also connect their Instagram feeds to Facebook. The more social media platform you are in, the more customers will recognize your product. Tiffany Jones, the owner of Peridot Sweets said that on 2014’s Mother’s Day, she sold seven cakes to her Instagram followers and six to her company’s Facebook fans on the same day. So, the key is to always expand and never rely only upon one platform.
Those successful small brands have proved that strategy works. You can learn from them and incorporate their techniques in your Instagram marketing. If you do it right, sooner or later, your business will definitely take off. And the most amazing thing is, those strategies are similar to what huge businesses have done on Instagram. It is proved that many people have tried those tips and get good results from them. Don’t forget to develop your branding and not just promote your product. Engage with the customer and good luck promoting your brands on Instagram!
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